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Amazon Opportunity Review
Decide whether Amazon deservesa place in your P&L.
This is a 30-minute operator conversation about demand, viable SKUs, contribution margin, inventory requirements and brand control. You leave with a direct Go, Not Yet or No.
Come with the facts you have. Perfect data is not required for the first conversation.
What we will pressure-test
Four questions before
either side commits.
The goal is not to force a fit. It is to make the channel decision clearer and expose the conditions that would make Amazon worth operating.
Which SKUs survive Amazon fees and PPC?
What inventory and cash will the plan require?
How do we protect pricing, positioning and control?
The output
A useful answer is one you can
make a decision from.
The opportunity and economics support action.
We identify the best starting SKUs and the next operating priorities.
The opportunity may be real, but a constraint comes first.
We name the demand, margin, inventory or brand issue that needs to change.
Amazon does not currently earn a place in the plan.
We tell you directly when the economics or category conditions do not justify the distraction.
What to bring
Enough context to have
an operator-level conversation.
Exact forecasts can come later. A clear view of the product, its economics and your constraints is enough to begin.
01Your Shopify URL and current product catalog
02The hero products you believe should lead on Amazon
03Approximate landed costs, margins and retail pricing
04Current Amazon status, if any
05Known inventory, lead-time or working-capital constraints
06The result you need Amazon to create for the wider business
The first decision comes before the engagement