Co-Founder and Amazon Operator
Allan Brooks
Owns marketplace strategy, delivery quality and the operating cadence across catalog, creative, PPC, inventory and SKU economics.
@flyguyallan
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About the operators
Amazon experience shaped
by owning the whole outcome.
Our perspective comes from starting Amazon brands from scratch, acquiring brands, scaling them and selling them inside the Amazon ecosystem.
Talk With an OperatorThe people accountable for the standard
Two operator perspectives.
One commercial operating system.
Co-Founder and Brand Operator
Emanuel Ruiz
Connects the Amazon channel to positioning, assortment, contribution margin, working capital and the brand's wider growth priorities.
@EmanLosAngelesWhy the backgrounds connect
Marketplace execution meets
the wider business behind it.
Allan Brooks owns marketplace strategy, delivery quality and the operating cadence. Emanuel Ruiz connects the channel to positioning, assortment, contribution margin, working capital and wider growth priorities.
That combination keeps Amazon execution connected to the business it is supposed to strengthen. The channel is never treated as a standalone ad account.
The operating standard
01
Seller Central and Brand Registry remain yours
02
Your brand standards govern Amazon creative
03
SKU contribution margin is the scorecard
04
Your business remains yours. Our responsibility is to operate the Amazon channel well.Potential category conflicts are surfaced before an engagement begins
How operators make the call
Commercial judgment
before an agency task list.
The goal is not more activity. It is a defensible channel decision and, when the answer is Go, accountable execution around the right priorities.
01Operator principle
The channel is one system.
Catalog, creative, PPC, inventory inputs and SKU economics are managed together because each decision changes the others.
02Operator principle
Margin belongs in the room.
Revenue is never separated from contribution margin, inventory exposure or the wider priorities of the brand.
03Operator principle
Direct answers build trust.
The Opportunity Review can lead to Go, Not Yet or No. A larger engagement is not the automatic recommendation.
Start operator to operator
Bring the real business question.
Get a direct Amazon answer.
Share your brand, hero products, approximate economics and current Amazon status. The first conversation is about fit, not a sales handoff.