Amazon operating partner for established consumer brands

You proved the product.Now build the Amazon business around it.

We validate the opportunity, choose the right SKUs, then operate catalog, creative, PPC, inventory inputs and SKU economics as one accountable team.

30-minute operator conversation. Bring your Shopify URL, hero products and approximate landed margins.

01Full-channel ownershipNot PPC in isolation
02Operator accessNot a sales handoff
03Contribution-margin decisionsNot revenue at any cost
04Your account and brandAlways remain yours

Two starting points. One operating standard.

Where does your Amazon
business start?

The work changes depending on whether Amazon is a new channel or an existing business that needs stronger ownership. The economic standard does not.

Shopify to Amazon

Turn proven demand into a second business unit.

Opportunity review, SKU selection, launch economics, catalog, creative, advertising, ranking strategy and ongoing management.

  • For established Shopify brands doing $80K+/month
  • Built around proven hero products and healthy margins
  • Designed to protect brand control and working capital
Explore Shopify to Amazon
Full Amazon Management

Replace fragmented tasks with one accountable operator.

Profit checks, PPC, listing and creative optimization, testing, forecasting inputs, reporting and a channel-wide growth roadmap.

  • For brands already selling on Amazon
  • Built for catalog, creative, PPC and inventory alignment
  • Measured against contribution margin across the SKU
Explore Amazon Management

Business outcomes, not agency task lists

Every function should move
the same commercial goal.

01Profitability

Know which growth is worth buying.

SKU contribution margin, fees, promotions, returns and PPC are reviewed together before scale decisions are made.

02Conversion

Make the product make sense on Amazon.

Catalog structure, listing copy, secondary images, A+ content and testing are built around marketplace behavior.

03Discovery

Compete for demand beyond your brand name.

Search Query Performance, non-branded keyword visibility and PPC reveal where new-to-brand demand can be captured.

04Inventory

Protect momentum without trapping cash.

Forecasting, lead-time inputs and stock-risk monitoring connect growth decisions to available working capital.

From proven product to operated business unit

Amazon is not another storefront.
It is a second operating system.

Your existing brand proved demand. Amazon requires a different catalog, search, creative, advertising and inventory system without losing what made the brand work in the first place. We build and run that system.

01

Will Amazon cannibalize the Shopify store we already built?

We separate branded from non-branded demand and use Amazon-specific assortment, Search Query Performance and new-to-brand signals to pursue demand that begins on Amazon.

02

Will Amazon flatten the brand we worked to build?

Your positioning and visual system become the creative guardrail. We adapt them for Amazon conversion while your team retains approval over brand-critical decisions.

Our growth standardWe are not here to buy branded revenue you already earned.

We judge the channel by what it adds: non-branded visibility, new-to-brand demand, organic rank, TACoS and contribution margin.

Amazon growth managed across every brand below

Operating relationships,
not a decorative logo wall.

EssenTree, Growplex and CrankShooter were brought from Shopify to Amazon and remain under our Amazon growth management.

See the scope behind the brands
Shopify to Amazon launch and ongoing management
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Shopify to Amazon launch and ongoing management
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Shopify to Amazon launch and ongoing management
CrankShootercrankshooter.com
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Fade Guide
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Factory Laced
Also managing Amazon growth forZEVONADYNASTY GOLF

What we own after you say Go

Five decisions determine whether Amazon
becomes an asset or a distraction.

The Opportunity Review diagnoses these decisions before you commit. After Go, strategy and execution remain with one accountable team.

01

Is Amazon worth entering or expanding?

Category demand, competitive intensity, pricing, fees, catalog fit and launch economics.

A defensible Go, Not Yet or No, plus the right catalog focus.
02

What will make the listing convert?

Catalog architecture, keyword research, copy, secondary images, A+ content and A/B testing.

An Amazon-native conversion system that still looks like your brand.
03

How will new customers discover us?

Search Query Performance, non-branded keyword strategy, organic visibility and PPC.

Demand capture beyond the branded searches you already earned.
04

Can inventory and cash support the plan?

Forecasting, replenishment inputs, lead times, stock-risk monitoring and working-capital planning.

Fewer preventable stockouts and less cash stranded in inventory.
05

Which growth is actually worth buying?

SKU economics, contribution margin, advertising efficiency, fees and promotions.

Scale based on profit quality, not top-line screenshots.

From conversation to operating cadence

Know what happens
after you book.

01

Operator review

We examine demand, viable SKUs, economics, inventory requirements and brand constraints.

02

Go, Not Yet or No

You get a direct channel-fit decision before either side commits to a larger engagement.

03

Operating plan

If the answer is Go, we define the catalog, priorities, access, creative inputs and launch or takeover sequence.

04

Build or take over

We execute across listings, creative, PPC, measurement and operating controls as one system.

05

Operate and scale

Decisions stay tied to contribution margin, inventory exposure and the quality of demand captured.

Why operators make different decisions

Most agencies manage a slice of Amazon.
We operate the channel.

Our perspective comes from starting Amazon brands from scratch, acquiring brands, scaling them and selling them inside the Amazon ecosystem. Revenue is never separated from margin, inventory exposure or brand equity.

Co-Founder and Amazon Operator

Allan Brooks

Owns marketplace strategy, delivery quality and the operating cadence across catalog, creative, PPC, inventory and SKU economics.

@flyguyallan
Co-Founder and Brand Operator

Emanuel Ruiz

Connects the Amazon channel to positioning, assortment, contribution margin, working capital and the brand's wider growth priorities.

@EmanLosAngeles
The agency risk we designed out
01Seller Central and Brand Registry remain yours
02Your brand standards govern Amazon creative
03SKU contribution margin is the scorecard
04Potential category conflicts are surfaced before an engagement begins

Potential conflicts are discussed with the prospective client before access or sensitive account data is shared.

Meet the operators and their standard

Fit and engagement

Built for brands ready to treat Amazon like a business unit.

We first determine whether your catalog, economics, inventory capacity and category demand support the channel. If they do, we define the right operating scope with you.

Book Your Amazon Opportunity Review
Strong-fit signals
01

$80K+ in consistent monthly Shopify revenue

02

One or more proven hero products with healthy contribution margin

03

Working capital for inventory and paid acquisition

04

Leadership ready to treat Amazon as a meaningful business unit

05

Willingness to share real unit-economics data during the review

Questions that should not wait for the sales call

Clear answers before
you share access.

See how the review works
01Do you offer PPC-only management?

This offer is built for full-channel ownership. We do not separate PPC from the catalog, listing conversion, inventory inputs and SKU economics that determine whether advertising can scale responsibly.

02Is this PPC management?

It includes PPC, but the engagement is built around the whole Amazon operating system. Catalog, creative, organic visibility, inventory inputs and SKU economics cannot be separated from advertising decisions.

03What happens if a SKU's economics do not work?

We do not force scale to manufacture a revenue story. We identify what must change, narrow the catalog, pause the SKU or recommend that it should not launch.

04Who owns the Seller Central account and brand assets?

You do. Seller Central, Brand Registry and your creative standards remain under your control. We operate inside the access you approve.

05Do you guarantee a result?

No agency can responsibly guarantee marketplace outcomes. We commit to transparent economics, direct recommendations and accountable execution across the work we control.

06What should I bring to the Opportunity Review?

Your Shopify URL, hero products, approximate landed costs or margins, current Amazon status and any known inventory constraints are enough for the first conversation.

Start with the decision

Find out whether Amazon
earns a place in your P&L.

Share the brand, hero products and approximate economics. We will tell you what we see, including when the answer is Not Yet or No.

Book Your Amazon Opportunity Review