01
Demand
Will Amazon add demand instead of only relocating existing sales?
Constraint signal: Pause if the plan depends entirely on customers searching your brand name.
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Amazon readiness checklist
Pressure-test the channelbefore it pressures your business.
Use these four checks to find the strongest reason to move forward and the constraint most likely to make Amazon a costly distraction.
No form. No email gate. Just the operating questions that matter.
02
Economics
Can a priority SKU survive the complete Amazon cost stack?
Constraint signal: Pause if acceptable margin requires unrealistic advertising efficiency from day one.
03
Operations
Can inventory and cash support the channel you want to build?
Constraint signal: Pause if a modest stockout or delayed reorder would disrupt the wider business.
04
Brand
Can the brand translate to Amazon without losing control?
Constraint signal: Pause if ownership, claims or channel-control questions remain unresolved.
What your result means
Ready is not the same as
risk-free.
A strong checklist means the known facts support a deeper channel decision. It is not a sales forecast or a guarantee of marketplace performance.
Bring the facts to an Opportunity Review and decide which SKUs deserve a plan.
Resolve the highest-impact economics or inventory question before committing capital.
Do not hide it inside the average. Decide whether it can be changed or whether Amazon should wait.
Have enough signal to make the next decision?